It's all about perspective. A winning job resume is your personal marketing tool, and you have to use it properly. Think always of your resume as a selling tool that outlines your skills and experiences so that an employer can see, at a glance, how you can contribute to the company.
Many hiring managers will contend they take as little as ten seconds to review a resume. What they really mean is that the minimum amount of time is ten seconds. Successful resumes will be reviewed much longer. The key is to capture and hold an audience long enough to accomplish your specific purpose... to get to the next step in the process, the interview. Your resume alone will not score the interview or the job, but it can provide you with the starting point for your job search. If you can't sell yourself on paper, you probably won't be effective selling yourself in person.
As you review our resume resources, keep in mind your resume is your initial marketing brochure - period. Nothing more, nothing less.
Once you start looking at your resume from a marketing perspective, you will be on your way to a more effective resume. It cannot "make the sale" any more than a marketing brochure can sell you a car - there's still a test drive, a look under the hood, a chance to kick the tires, etc. But if the marketing brochure is effective, you have already been pre-sold on the car before you arrive in the showroom.
Same for your resume... it lets your readers know what type of position you are seeking and highlights your education, experience, skills and other relevant information. Your resume is a picture of you in words and may be the only information a potential employer has to determine whether or not you will be interviewed.
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